Rod Sánchez

Visual Communication Designer
Motion Graphics-
|- Illustration- |- Animation
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Create Awards 2008|||||Silver Awards

Random House Children's Books Catalog Cover
A catalog cover designed to present upcoming titles of Random House Childrenís Books, for the Fall of 2008.

The cover design had three major goals: Create a treatment to illustrate the upcoming fall season, utilize a dragon theme throughout, and bring forth the meaning of imagination within Random House Childrenís Books.

The illustration design, which fully wraps around the gatefold format, depicts a progression of discovery, meaning, and rhythmic movement, which unfolds first from the bold image of a majestic dragon. The viewer then discovers the central image of a child reading under a tree of falling leaves. The childís imagination creates the birth of the two fantastical dragons flowing throughout the design.

The color and texture of the piece created with spray paint, illustrates the feeling of the fall season flowing within the forms of the image. The dragon theme throughout, supports the featured title for this season, "Brisinger," by bestselling author, Christopher Paolini.

The interior page design features the upcoming titles for fall 2008, while emphasizing, Random House Childrenís Bookís rich imaginative legacy from classic childrenís books old and new.

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Create Awards 2008|||||Silver Awards

Sell-In Brochure || | | "Heck: Where the Bad Kids Go"
This full-color tri-fold brochure was designed to promote the publication of Heck: Where the Bad Kids Go, the first in a new series of humorous middle grade novels about two recently-deceased siblings and their misadventures in a pun-filled Purgatory reform school. The brochure highlights Random House Childrenís Books marketing and publicity support for the title, and was distributed to the companyís sales representatives to use in their sales calls to retail and school/library accounts.

The brochureís playful die-cut flames invite the reader to ìenterî Heckís fiery gateway themselves, cleverly revealing a bit more of the ìdevilishî marketing & sales points (as well as the bookís charming illustrations) with every turn of a panel. Each layer of the tri-fold is a different cut/level, and each is designed with a slight color variation (from yellows to oranges to reds) to give visual dimension to the ìfire.î This flame motif is utilized throughout, reinforcing the novelís underworld setting and its darkly humorous look and themes.

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© 2009 Rod Sánchez