Painting | Motion Graphics | Digital | Print | Illustration | Animation | Filmmaking


Random House Inc.
__Cover Design
__JPMorgan Chase T Shirt
__Sell-in Brochures
__Realms of Fantasy
__MAD Kids Magazine
__Dr. Seuss
__Walt Disney
Booklist Magazine
__CD/DVD Packaging

Scholastic Inc.
__Cover Design
__Logo Design
__Package Design

Baruch College CUNY
__Bulletin Cover
__NYC Subway Ads
__Time Out New York

Liz Claiborne Inc.
__Curve Line: Graphics
__Textile Design

The Scotts Company
__Package Design
__Truck Graphics

TBS Superstation
__Seinfeld & Friends

Logo : Identity*
__The Weather Channel
__Random House Inc.

__Scholastic Inc.



Lang Lang Brochure |||||||||||Heck Brochure  

Sell-In Brochure||||| Lang Lang's Story: Playing with Flying Keys
This full-color tri-fold brochure was designed to promote the publication of the nonfiction middle-grade title, Lang Lang's Story: Playing with Flying Keys. The brochure also highlights Random House Children's Books marketing and publicity support for the title, and was distributed to the companyís sales representatives to use in their sales calls to retail and school/library accounts.

The brochure's dynamic design conveys the bookís autobiographical content while also giving visual substance to Lang Lang's unique personalityóunderscoring the 24-year-old prodigy's "rock star" sensibility as well as his classical music roots. The layout and format of the piano keys on the brochure were designed to actual piano key measurement. The exterior front and back of the tri-fold brochure is comprised of exactly one full octave of piano keys, while the lines flowing through the interior graphically represent musical stanzas. The lines also develop as a crescendo of flying key notes (a nod to the bookís subtitle), beginning at the book cover image and continuing across the brochureís key text points to the timeline of photographs, graphically connecting the story of Lang Lang's life from his early childhood to the present.


copyright © 2018 Rod Sánchez