1. Campaign Design (Online Platform)

Amazon & Career Press

PUBLISHING CAMPAIGN

CONTRIBUTIONS:
As the illustrator and cover designer of the book "How to Communicate Effectively with Anyone, Anywhere," (Career Press), I was asked by the publisher, Career Press to design the campaign banners for the book This led me to design the book’s online and social media campaign in collaboration with co-authors and NYU Professor Raul Sánchez and Professor Dan Bullock. The book reveals a new approach to global communication across key performance areas such as public speaking, emailing, negotiation.

How to Communicate Effectively with Anyone, Anywhere (Career Press, 2021)
Written by Raúl Sánchez and Dan Bullock, Illustrated by Rod Sánchez

2. Branding & Brand Strategy

Global Organizations

BRANDING

CONTRIBUTIONS:
I lead a team of designers in the brand strategy, conceptual design, and implementation of award-winning brands including the Houghton Mifflin Harcourt, Into Learning brand for products in the English and Spanish language markets. Product brands include: HMH Into Reading, HMH Into Math, HMH Into Literature.

My brand design experience includes establishing the visual identity and logo design of leading literacy and math intervention programs at Penguin Random House, Scholastic and various other brands in the education space. I designed the following logos and visual identities from conception to completion.

Logo Design

3. Game Design – (Desktop & Mobile App)

Scholastic

EDUCATIONAL GAMES

A. FAST CARS – FASTT MATH GAMES
Scholastic

CONTRIBUTIONS:
FASTT Math games are educational games designed for (grades 2–12) where students gain math fluency through engaging and motivating math games.  I conceptualized & managed the art direction of the game Fast Cars which is a game-based learning experience for students to gain math fluency by practicing addition and subtraction concepts they have learned in the classroom.

I managed the conceptual design, game objectives, appearance, and themes directly with the client.  I also collaborated closely with the client on the game logic of the game creation including: storyboards, wireframes, UX flows, interaction design mockups, prototypes, and animatics.  FASTT Math is Available on App Store:  FASTT Math Games

Please view the Fast Cars game demo video and screen designs below.

GAME DEMO VIDEO:

SCREEN DESIGNS:

B. SPEED SWAP – FASTT MATH GAMES
Scholastic

CONTRIBUTIONS:
I conceptualized and created the game art assets, game-ready user interface (UI) assets, visual design treatments, and animatics for Speed Swap, a math game focused on fluency in addition.  FASTT Math’s proven application leverages the power of adaptive technology to meet students’ needs through engaging individualized practice and motivational games including:  Speed Swap, Fast Cars, Goal Frenzy, & Spring Bloom. FASTT Math is Available on App Store:  FASTT Math Game

Please view screen designs for Speed Swap below.

SCREEN DESIGNS:

4. Campaign Design
The City University of New York (CUNY) – Baruch College
"The College of Possibilities Campaign"

I provided art direction and designed/illustrated The City University of New York (CUNY) – Baruch College "College of Possibilities Campaign" for (Fall, Spring, & Summer).  Each seasonal "paint splash" was created to help inspire the desire of learning, growing, and becoming – spreading awareness of the opportunities that The City University of New York (CUNY) – Baruch College offers.  Printed Advertisements have been published in Time Out NY, Metro NY, AM New York, to name a few.  Please see below for a full page Ad published in Time Out NY.

Design Contributions:
Art Direction, Brand Strategy, Graphic Design, Illustration, Brand Identity Design, Logo Design, Typography

Identity Design: Baruch College (Fall, Spring, & Summer Semesters)

Identity Design: International Business Program at Zicklin School of Business

5. Augmented Reality Design –  (Immersive)

Published Business Book: An Immersive Reading & Learning Experience

6. UX Motion Design
Scholastic

I created the following animatics to communicate interaction design concepts for an online educational platform at Scholastic.