PRINT DESIGN

TABLE OF CONTENTS:

1. Campaign Design: The City University of New York (CUNY) – Baruch College
2. Book Cover Design & Illustration:  Penguin Random House, Scholastic, Houghton Mifflin Harcourt, Curriculum Associates, Career Press
3. Marketing Design Campaigns:  Disney, Nickelodeon, Barbie, Penguin Random House
4. Visual Identity Design:  Nonfiction Book: “Lang Lang: Playing with Flying Keys”
5. Brand Identity Design & Campaign Design:  Curriculum Associates
6. Campaign Design:  Scholastic
7. Corporate Team T-Shirt Design: Penguin Random House & J.P. Morgan Chase
8. Corporate Team T-Shirt Design: Penguin Random House & J.P. Morgan Chase
9. Corporate Team T-Shirt Design: Penguin Random House & J.P. Morgan Chase
10. Clothing Brand Design: Liz Claiborne Inc.

* Select images below to enlarge.

1. Campaign Design
The City University of New York (CUNY) – Baruch College
"The College of Possibilities Campaign"

I provided art direction and designed/illustrated The City University of New York (CUNY) – Baruch College "College of Possibilities Campaign" for (Fall, Spring, & Summer).  Each seasonal "paint splash" was created to help inspire the desire of learning, growing, and becoming – spreading awareness of the opportunities that The City University of New York (CUNY) – Baruch College offers.  Printed Advertisements have been published in Time Out NY, Metro NY, AM New York, to name a few.  Please see below for a full page Ad published in Time Out NY.

Design Contributions:
Art Direction, Brand Strategy, Graphic Design, Illustration, Brand Identity Design, Logo Design, Typography

Catalog Cover Design: Fall, Spring, & Summer Semesters

Visual Identity: Baruch College Website

Time Out New York: Full-page Advertisement

Billboard Design: Subway Advertising in New York City

Media Campaign Applications:

Online Banner Design: International Trade Program – Zicklin School of Business

2. Book Cover Design & Illustration
Penguin Random House | Scholastic | Houghton Mifflin Harcourt | Career Press

I create book cover design solutions for various covers in the (grades K – 12) education market as well as in the trade market. My design & Illustration of the Random House Children’s Books Fall 2008 Catalog Cover received a Silver Design Award from The Create Awards Winners Showcase and my illustrated book cover I created for “Into Reading” (¡Arriba la Lectura!) program with Houghton Mifflin Harcourt, received a 2nd Place Design Award by The New England Book Show.

Design Contributions:
Creative Direction, Graphic Design, Illustration, Logo Design, Typography

3. Marketing Design Campaigns
Penguin Random House

My experience includes designing strategy-driven marketing campaign materials for lead trade publishing and licensed children’s books for Penguin Random House, such as: “The Little Mermaid” (Disney), “Avatar: The Last Airbender” (Nickelodeon), and Barbie to name a few. 

Design Contributions:
Art Direction, Brand Strategy, Graphic Design, Illustration, Brand Identity Design, Typography

4. Visual Identity Design – Nonfiction Book: Lang Lang: Playing with Flying Keys
Penguin Random House

I designed and illustrated the marketing design identity and brochure for Lang Lang’s new book titled, Lang Lang: Playing with Flying Keys. Lang Lang is a leading figure in classical music today – as a pianist, educator and philanthropist.

Design Contributions:
Visual Identity Design, Graphic Design, Illustration, Typography

5. Brand Identity Design & Campaign Design
Curriculum Associates – Magnetic Reading Program (English & Spanish Language Market)

I directed and designed various campaign components for the reading program, Magnetic Reading (grades 3 – 5), at Curriculum Associates. Designs included, Identity and logo design of Magnetic Reading as well as book cover designs of Student Editions and Teacher’s Guides for the program.

Design Contributions:
Brand Strategy, Graphic Design, Illustration, Brand Identity Design, Logo Design, Typography

6. Campaign Design – Early Childhood Education
Scholastic (English & Spanish Language Market)

I designed various campaign components for the Pre-Kindergarten early childhood education program, BIG DAY, at Scholastic. Designs included, book cover design and package design for Books, Activity Books, Audiobooks, and CDs.

Design Contributions:
Brand Identity Design, Graphic Design, Illustration, Typography

7. Corporate Team T-Shirt Design
Penguin Random House & J.P. Morgan Chase – 2009

I was selected by Human Resources management at Penguin Random House to design the Penguin Random House T-shirt design for the Penguin Random House running team racing in the J.P. Morgan Chase Corporate Challenge in 2009. The J.P. Morgan Corporate Challenge is the world’s largest corporate running event, (a 3.5-mile / 5.6-kilometer road race) with events taking place in 15 locations across eight countries and six continents.

Design Contributions:
Identity Design, Graphic Design, Illustration, Typography

8. Corporate Team T-Shirt Design
Penguin Random House & J.P. Morgan Chase – 2008

1st Place Design Award – J.P. Morgan Chase Corporate Challenge

I was selected by Human Resources management at Penguin Random House to design the award-winning Penguin Random House T-shirt design for the Penguin Random House running team racing in the J.P. Morgan Chase Corporate Challenge. My T-Shirt design won the 1st place design award in the 2008 annual J.P. Morgan Chase T-Shirt Design competition in New York City. The J.P. Morgan Corporate Challenge is the world’s largest corporate running event, (a 3.5-mile / 5.6-kilometer road race) with events taking place in 15 locations across eight countries and six continents.

Design Contributions:
Identity Design, Graphic Design, Illustration, Typography

9. Corporate Team T-Shirt Design
Penguin Random House & J.P. Morgan Chase – 2007

I was selected by Human Resources management at Penguin Random House to design the Penguin Random House T-shirt design for the Penguin Random House running team racing in the J.P. Morgan Chase Corporate Challenge in 2007. The J.P. Morgan Corporate Challenge is the world’s largest corporate running event, (a 3.5-mile / 5.6-kilometer road race) with events taking place in 15 locations across eight countries and six continents.

Design Contributions:
Identity Design, Graphic Design, Illustration, Typography

10. Clothing Brand Design – “Curve”
Liz Claiborne Inc.

I Illustrated graphic designs printed on apparel for the young men’s clothing line, “Curve.”  I designed graphics printed on men’s T-shirts, hoodies, jackets, sweaters, and button-down shirts. Design themes included music, extreme sports, military, and western. I created apparel product mock-ups as well as prepared hi-res art files to be print-ready.   I also created graphic textile pattern designs printed on casual, knit, & dresswear for Sears, Metroconcepts brand. 

Design Contributions:
Identity Design, Graphic Design, Illustration, Typography